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Privacy and cookie disclosures

Privacy Policy

This Privacy Policy explains how Northline Tattoo Studio Ltd. collects, uses, discloses, and protects personal information when you visit our website or contact us to request a consultation or appointment. It also explains how cookies and similar technologies are used, including analytics and advertising tools that may be activated only after consent.

Legal entity
Northline Tattoo Studio Ltd.
Address
555 Burrard St, Vancouver, BC V7X 1M8, Canada
Contact
Phone: +1 604 683 7442
Policy metadata
Effective Date: February 18, 2026
Last Updated: February 18, 2026

Changes to this Privacy Policy will be announced via a homepage banner at least 14 days before they take effect. We do not use pop-ups that block content.

For cookie controls, use “Manage cookie preferences” in the footer.

1) Cookie categories 🍪

Our website uses cookies and similar technologies. We divide cookies into exactly three categories. Essential cookies are always active. Analytics and marketing cookies are optional and only activate after you provide consent using the cookie banner or preferences panel.

Essential cookies

Purpose: core site functionality, security, session management.

Examples
  • session_id
  • csrf_token
  • cookie_consent_status
Consent required
NO
Retention
Session duration or up to 12 months for preference storage

Analytics cookies

Purpose: measuring traffic, user behavior, site performance.

Tool
Google Analytics 4
Examples
  • _ga
  • _ga_XXXXXXX
  • _gid
  • _gat
Consent required
YES
Retention
Up to 14 months

Marketing / advertising cookies

Purpose: remarketing, personalized ad delivery, conversion tracking.

Consent required
YES
Retention
Up to 540 days (Google Ads default)

Marketing cookies are described in detail in the next section, including third-party disclosures, remarketing, measurement, and opt-out options.

2) Marketing cookies disclosures 🎯

When you accept marketing cookies, we may use advertising technologies to measure campaign performance and show relevant ads to previous visitors. We do not use marketing cookies unless you consent.

Required disclosures

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking technologies used on this website

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies in use

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

Opt-out options and controls

You may opt out of personalized advertising at any time:

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely; you will continue to see non-personalized advertisements.

Cookie preference management

Use the link labeled “Manage cookie preferences” in the website footer to open the cookie consent panel. You can accept or reject each category independently.

Note: Some opt-out links above lead to external websites operated by third parties. We provide them for user control and transparency.

3) Consent requirements ✅

Our consent experience is designed to be clear and non-intrusive. Analytics and marketing cookies do not activate until you accept them. Your choice is stored locally for 12 months.

Cookie banner behavior

  • The banner offers three options: “Accept All”, “Reject Non-Essential”, “Manage Preferences”.
  • Analytics and marketing cookies are not activated until the user accepts.
  • Choices are stored in localStorage for 12 months.
  • The banner is dismissible without accepting; rejecting means only essential cookies remain active.
  • The banner links directly to this page at /privacy-policy/.
Consent statement

By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

EEA / UK users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of consent

You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

For users in Canada, we also aim to provide meaningful, transparent consent options consistent with applicable privacy expectations.

4) Data Sharing with Advertising Partners

If you enable marketing and analytics cookies, we share certain information with advertising and analytics partners. We do not sell personal data.

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

Some links above lead to third-party websites. They are provided to disclose governing policies for services that may be enabled by consent.

5) Lead Forms and Contact Requests ✉️

We collect personal information primarily when you contact us to request a consultation or appointment information.

What we collect from you

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

Deletion requests

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

How we use contact data

  • To respond to your inquiry, confirm availability, and coordinate consultation details.
  • To ask clarifying questions about sizing, placement, references, and scheduling.
  • To keep a record of communications (email communications retained for the duration of the relationship plus 1 year).
  • To prevent abuse of our forms and protect the website (legitimate interest in security).
What we do not do

We do not ask for sensitive personal data through website forms (for example, medical details). If you have medical concerns related to tattooing, consult a licensed healthcare professional.

If you contact us by phone, we may record basic call details (such as time and duration) for scheduling and service quality purposes.

6) Google Services and Advertising

If you consent to analytics and/or marketing cookies, we may use Google services for measurement and advertising. These services are only activated after consent in our cookie banner or preferences panel.

This website uses the following Google services:

  • Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
  • Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
  • Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google ads policy reference

Google's advertising products are governed by: https://policies.google.com/technologies/ads

We do not upload sensitive personal information to Google. We use consent-based activation and measure conversions at an aggregated level where possible.

7) Meta Advertising Services

If you consent to marketing cookies, we may use Meta advertising technologies to measure performance and deliver relevant ads on Meta platforms.

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes
Policy-safe targeting statement

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8) Prohibited content self-declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9) Landing page integrity statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10) Children's privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11) International data transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

12) User rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion (right to be forgotten)
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

  • EU users: https://edpb.europa.eu
  • UK users: https://ico.org.uk

13) What data we collect

Depending on how you use the site, we may collect the following categories of data.

Data you provide directly

  • Full name
  • Email address
  • Phone number
  • Form submission content

Data collected automatically

  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Conversion events (form submits, calls, purchases)

14) Legal basis for processing (GDPR Art. 6)

Where GDPR applies, we rely on the following legal bases. In Canada, we also follow applicable privacy principles such as consent, purpose limitation, and reasonable safeguards.

Contact form data

Consent (Art. 6.1.a) and contract performance (Art. 6.1.b)

Analytics data

Consent (Art. 6.1.a)

Marketing / remarketing data

Consent (Art. 6.1.a)

Security and fraud prevention

Legitimate interest (Art. 6.1.f)

15) Retention periods

We retain data only as long as needed for the purposes described in this policy, unless a longer period is required by law.

Standard retention

  • Contact form submissions: 2 years
  • Analytics data (GA4): 14 months
  • Marketing cookies (Google Ads): up to 540 days
  • Email communications: duration of relationship + 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (audit requirement)

Security and safeguards

  • We use HTTPS to protect data in transit.
  • Access to inquiries and records is limited to staff who need it for scheduling and client communication.
  • We use consent controls to prevent analytics and advertising tags from loading before consent.
  • We maintain a minimal-data approach: we collect only what is needed to respond to requests.

No method of transmission or storage is 100% secure. If you believe your interaction with us is no longer secure, contact us at [email protected].

16) Contact us

If you have questions about this Privacy Policy, want to access or delete information you provided, or want to withdraw cookie consent, contact us using the details below.

Northline Tattoo Studio Ltd.
555 Burrard St, Vancouver, BC V7X 1M8, Canada
Phone
+1 604 683 7442

Related pages

This policy is written to provide clear information about data use and advertising consent. It does not replace legal advice for any specific situation.